Apple profiles the musicians behind its new ‘The Song’ holiday advertisement


This post is by Kelly Hodgkins from TUAW: Apple news, reviews and how-tos since 2004


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The Song
Apple this weekend released a new holiday advertisement called "The Song" that told the story of a young woman who remastered a love song sung by her grandmother to her husband before he left for military service. To promote its commercial, Apple yesterday released a follow-up video that profiles the musicians in the clip and details how the video was created. The ad is the product of a collaboration between musician Dana Williams, vocalist Rhiannon Giddens and Third Man Records. Sung by Giddens, the grandmother's song was recorded using a vintage voice-o-graph booth supplied by Third Man Records. The song then was edited by Williams using GarageBand, a tool that she uses to record "basically all of her music." "The Song" isn't Apple's first sentimental holiday advertisement. Last year, the company received industry accolades for its touching iPhone-focused video, "Misunderstood."

Apple profiles the musicians behind its new 'The Song' holiday advertisement originally appeared on TUAW: Apple news, reviews and how-tos since 2004 on Thu, 18 Dec 2014 09:00:00 EST. Please see our terms for use of feeds.

TUAW: Apple news, reviews and how-tos since 2004Apple profiles the musicians behind its new 'The Song' holiday advertisement originally appeared on TUAW: Apple news, reviews and how-tos since 2004 on Thu, 18 Dec 2014 09:00:00 EST. Please see our terms for use of feeds.

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